let's pop a bottle!
Heineken takes a seat
at the table like
a fine wine.
This Christmas, beer becomes a gift.
Reimagined Heineken as a festive premium gift by merging
its iconic identity with celebratory codes of fine wines
and champagnes.
STRATEGY: positioned as “affordable luxury” with limited-edition packaging to boost desirability and align with year-end gifting rituals.
Technical details
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HEINEKEN
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ART DIRECTION, ACTIVATION & PACKAGING
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CAMPAIGN CONCEPT, VISUAL IDENTITY, PREMIUM PRODUCT STAGING
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FESTIVE, PREMIUM, UNCONVENTIONAL